Well, we got to the third term. Time to work on finishing the project. But what's the project about? well, we are designing a campaign for our most important event. "Chinita's Fair". This time the products created for the campaign will be exhibit it in our URBE EFL Center in SL.
An advertising campaign is a specific course of action designed to advertise a company, cause, or product that employs an intentional and carefully coordinated series of marketing tools in order to reach the target audience. The end purpose of any ad campaign is to boost awareness of the subject matter and generate demand. The exact structure of the advertising campaign will often depend on the nature of the product or cause and the target audience that the campaign is designed to reach.
While specifics vary from one advertising campaign to another, some of the same tools are used in just about any campaign. Both print and electronic media are often used to generate attention and enthusiasm for the subject of the campaign, often with the logical and timely launch of different tools at specific points in the overall campaign. While in time past, electronic media referred more to television and radio broadcasts, that component now includes tools such as online banner ads, text messaging, and email advertisements.
We have to thank professor Nuris Zambrano for the help she gave us in this project. On her visit to our class she left us some guidelines on how to work with a campaign:
Graphic Concept:
Selecting key words
2- 3 meaningful terms
Singtagmatic relation
Rhetoric
Main features of the event:
Composition: format orientation, diagram and reticule
Design determiners:
selecting the image style
color
fonts
graphic elements
Graphems
Visual rhetoric
Semiotics
Advertising: message alignment and heading
PNL
Final Project Groups:
Group Number 1
Mariangela Boscan, Claret Cuberos, Jennifer Drumond and Jennifer Godoy.
Group Number 2
Andrea Finol, Andrea Suarez, Mauricio Martinez and Jennifer Peña.
Group Number 3
Victor Aular
Group Number 4
Leonardo Reyes
Group Number 5
Henry Maldonado, Giovanna Hernandez and Claudia Flores.
Group Number 6
Emigdio Herrera and Vanessa Villamizar.
Stand 7
Maria marcano, Arnaldo Lugo and Patricia Zabala.
Stand 8
Manuel Marquez, Maria Bravo, Gustavo Rosales and Naykely Parra
Stand 9
Marysol Rincon, Juan Calixto, Andreina Alves, Andrea Ochoa, Claudia Briceño, Eddie Hernandez
The exhibition of the projects will take place in Second Life. Each group must have a stand to exhibit their proposal for the campaign in world (second life at URBE EFL Center in SL). The stand must include the products designed as well as a description of the project. Include the names of the participants and their avatars.
Students will post their projects in their blogs individually: products, description of the project, individual participation and their opinion of the project. Images and opinions of the experience in Second Life. Images of the Avatars and their names.
Well, this is going to be fun! See you in SL!
Pionia Destiny
